Howdy From Down Here: Colbert on Summer's Eve and Ads for Clean Men

By Christine Cupaiuolo — July 26, 2011

Have you seen the Summer’s Eve videos featuring vaginal puppeteering (by way of a talking hand) asking for more V-love? The videos promote using scented cleansing and deodorant products to freshen your vagina.

Let’s get one thing straight up front: Vaginas don’t need cover-up. In fact, douches and other scented products are more likely to cause irritation and infection. The vagina is very good at cleaning itself, so if Summer’s Eve really believed in its tagline, “Hail to the V,” it would leave our vaginas alone.

But making money off women’s insecurities about their bodies never grows old for Summer’s Eve. Its newest ads targeting black and Latina women play on racial and ethnic stereotypes in addition to playing on women’s insecurities.

So how do you point out the ridiculousness of this campaign? Imagine, as Stephen Colbert does, what would happen if men’s genitals were the focus of such advertising. Hail to our best satirists.

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